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1. The Design of Everyday Things: Revised and Expanded Edition: A bestseller for 25 years, this classic book on design is essential reading for anyone who wants to understand the power of design. Author Don Norman explains how to create products, services, and environments that are usable, appealing, and understandable.
2. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: An essential guide to creating a successful business, The Lean Startup outlines the principles of lean thinking, and how to use them to create and sustain a successful business.
3. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail: This classic book on innovation, written by Harvard Business School professor Clayton Christensen, explains how to identify and respond to disruptive technologies, and how to stay ahead of the competition.
4. The Machine That Changed the World: The Story of Lean Production: This book, written by James Womack, Daniel Jones, and Daniel Roos, explains how the principles of lean production revolutionized the manufacturing industry.
5. The Power of Habit: Why We Do What We Do in Life and Business: This book, written by Charles Duhigg, explains how habits are formed, and how to use them to create positive change in our lives and businesses.
6. The Art of Engineering: A Comprehensive Guide to Engineering Design: This comprehensive guide to engineering design, written by William J. Wulf, explains the principles of engineering, and how to apply them to create successful products and services.
7. The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer: This book, written by Jeffrey K. Liker, explains the principles of the Toyota Production System, and how to use them to create a successful business.
8. The Future of the Automobile: Personal Urban Mobility for the 21st Century: This book, written by Lawrence D. Burns and William J. Mitchell, examines the future of the automobile, and how it will be shaped by advances in technology.
9. The Age of Smart Machines: The Future of Artificial Intelligence and Robotics: This book, written by Thomas M. Mitchell, explains how advances in artificial intelligence and robotics are transforming the world.
10. Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines: This book, written by Jeff Johnson, explains the principles of user interface design, and how to use them to create successful products and services.